June 2-6, 2013 | New York, NY

A New Opportunity for Rising Undergraduate Juniors and Seniors to Set Themselves Apart in Today’s Job Market

The Direct Marketing Educational Foundation and sponsor companies, KBM Group and Wunderman, will offer 30 college students in a variety of majors a chance to learn about Big Data, how it’s changing marketing and how those changes will open up new and exciting career opportunities.

Students will be immersed in seminars and workshops designed to reveal the abundance of data available to marketers and the opportunities and challenges this presents. Participants will also meet and network with professionals who are immersed in this data deluge, learn what they do and how to prepare for a career in a marketing field that is increasingly being by driven by data. Join the Direct Marketing Educational Foundation Facebook group for updates.

All applications must be submitted to the DMEF by April 15, 2013.

Highlights

		Welcome Address Gary S. Laben, CEO, KBM Group
		AND Chris Loll, Managing Director, Wunderman New York
		Featured Presenters
		Privacy in the Age of Big Data Brooks Dobbs, Chief Privacy Officer, KBM Group
		The Customer Centric World Dr. Peter S. Fader, The Wharton School, University of Pennsylvania
		The Impact and Evolution of Direct Marketing in the Age of Big Data Ruth P. Stevens, President, eMarketing Strategy

For more information contact Marie Adolphe at madolphe@directworks.org

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